Create a social media strategy that grows your audience and your business
Are you ready to strengthen your social media presence and attract the clients you truly want to work with? Social media remains one of the most powerful ways to grow your business, increase visibility, and reach new audiences, but knowing where to focus your time, what content to create, and which trends actually matter can feel overwhelming.
In this practical workshop, you’ll learn a clear and proven 10‑step process for building a social media strategy that works for your business, one that fits your capacity, resources, and goals. You’ll leave feeling confident, organised, and ready to show up online with purpose.
What we’ll cover
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How social media fits into your wider marketing mix
Understand its role in shaping awareness, engagement, and trust. -
Setting clear and achievable social media goals
Know what you’re working towards and how to measure impact. -
Understanding your audience
Identify who you're talking to, where they spend time, and what they care about. -
Where to focus your efforts
A breakdown of each platform and best‑practice posting tips, without spreading yourself too thin. -
Developing content ideas that attract and convert
Learn how to plan, batch, and create content that resonates. -
Optimising your profiles and pages
Make your business stand out and look credible at first glance. -
Organic growth strategies
How to increase reach using hashtags, keywords, engagement, and collaboration. -
How to create meaningful conversations
Turning comments, messages, and interactions into real relationships — and clients. -
Understanding your analytics
What to track, what to ignore, and how to use insights to improve your results. -
Staying focused and consistent
Practical tips for maintaining momentum without burning out.
Melanie Johnson
Will this course benefit you?
Discuss further with our expert trainers, get peace of mind and find out exactly what you/ your team will be learning.
