Multi-Channel Marketer Apprenticeship

 

What will you learn on the Multi-Channel Marketer Apprenticeship?

Discover how to effectively manage and execute marketing strategies across various marketing channels and social platforms.

If you want to work in marketing or help improve the business you work in, the Multi-Channel Marketer apprenticeship is a great fit, especially if you want to learn how to use both traditional and digital marketing channels.

It is a great fit for people who wish to advance their knowledge in data analysis, campaign management, SEO, content marketing and gain an understanding on how to build a website.

The program is well-suited for new graduates, those within a marketing role as well as anybody looking to enhance their marketing expertise. It's also beneficial for individuals seeking a comprehensive understanding of various marketing platforms and marketing strategies.

What is Multi-Channel Marketing?

Since every platform is unique, the multi-channel strategy recognises this and instead of attempting to provide a uniform experience across them all, multi-channel marketers will develop unique campaigns, tactics and content for each platform.

Whether they realise it or not, most modern organisations will maintain a multi-channel approach. A business is deemed multi-channel if it reaches out to its clients or customers over two or more channels. Businesses that use a multi-channel strategy are essentially present and producing content across the various platforms that their customers utilise.

Reveela

Individuals that participate in the Multi-Channel Marketer apprenticeship will also have access to Reveela Premium to support with your tasks. Reveela is an AI-driven marketing and publishing platform, with a range of content writing, distribution and analysis functions. Find out more here.

Duration

18 Months

Cost

95% Government Funded (Max £500 per learner)

Level

3

Qualification

Multi-Channel Marketer Level 3 Apprenticeship

Eligibility Criteria

Be Aged 16+

Have 5 GCSE's

English and Maths grade above C/4

Who should take this course?

Individuals seeking a comprehensive understanding of various marketing platforms and strategies.

 

MULTI-CHANNEL MARKETER APPRENTICESHIP

Course Breakdown

If you'd like a more detailed breakdown of the skills, knowledge, and professional behaviours you'll gain over the course of the apprenticeship, just use the tabs below.

 

 

 

 

What is covered on the Multi-Channel Marketer apprenticeship?

For in-depth information on this course have a look at the Skills England website to learn more about this qualification. 

Management / Business and Organisation

  • Management / Business skills: Communication Skills, Decision Making Skills, Negotiation, Time Management, Budgeting (ROI)
  • Role of Mission: Vision and Value, and Creating Objectives

Marketing

  • Introduction to Marketing: Marketing theories, concepts, basic principles, purpose and process of marketing communication, what is a marketing plan
  • Marketing Channels: Cross channel behaviour, managing compaigns journey
  • Customer Persona: Sales funnel, customer segmentation
  • Briefs and Plan: Develop and interpret marketing briefs, creating a marketing plan, competitor analysis

Copywriting

  • Data Protection: GDPR, cyber security, copywriting law, data processing
  • Copywriting: Types of copywriting, styles in copywriting, how copywriting works in SEO, copywriting for digital content

Branding & Content Creation

  • What is Branding: Branding theories, positioning, value, indentity, guidelines, tone of voice
  • Content Creation: Principles of design, digital and print content creation

SEO & Websites

  • Introduction to SEO: Search engine optimisation, keywords
  • Introduction to Websites: Introduction to WordPress, themes, plugins

Email Marketing

  • Email Marketing Fundamentals: Optimising emails, importance and benefits, lead magnets, email sequence

Customer Service

  • Responding to enquiries on Social Media
  • Role of Customer Relationship Marketing
  • CRM Tools
  • Customer Engagement

Campaign Management

  • Campaign Management Process: Research, planning, budgeting, implementation, delivery and evalutation, managing and operating integrated campaigns across online and offline channels.
  • Tools / Software Used: Use of Artificial Intelligence (AI)
  • Ads: Google ads (PPC), Social Media ads

Analysis & Evaluation

  • Google Analytics: How Google analytics work, navigating Google analytics
  • Analysing Marketing Campaigns: User experience, data management analysis, business objectives, measuring return on investment (ROI)

Additional Information

Off the Job Learning (OJL)

You will need to take time off from your usual duties for twenty percent of your apprenticeship. This is to participate in training relevant to your role and curriculum. Often referred to as “Off-the-Job Training,” this ought to happen at a time that works for both you and your company.

Blended learning is used to deliver the qualification. You must schedule in time to meet with your tutor in person or virtually.

The meetings, which typically last two hours, will happen once a month on average. These can be extended in length to accommodate any further education or assistance you may need. In the interim between each learning session, your instructor will also offer assistance and direction.

Additionally, you should anticipate using your iLearner portfolio for self-study and learning as part of the Off-the-Job Training.

Functional Skills

If you do not have grades A-C/9-4 in GCSE maths and English or equivalent, you will complete Functional Skills alongside the apprenticeship. It is nationally recognised and is completed as part of the apprenticeship.

  • As a Level 3 qualification, you’ll complete Level 2 Functional Skills maths and English.
  • The learning will be delivered by one of our dedicated tutors via remote or face-to-face sessions. The only exceptions are the speaking and listening assessments. These may be delivered in a classroom.
  • These sessions will take place once a month, for roughly 2 hours depending on your learning needs.
  • With their expert help, you’ll have all the support you need to achieve your goals.
For Employers

A Multi-Channel Marketer apprenticeship will:

  • Enhance your brand’s presence across various channels, driving sales and fostering customer loyalty.
  • Expand your marketing capabilities at a cost-effective rate.
  • Introduce fresh, innovative ideas and perspectives to your team.
  • Promote a culture of continuous learning and professional development within your organisation.
  • Integrate industry best practices into your multi-channel marketing strategies, ensuring a holistic approach.
  • Provide employees with a dual certification, increasing their proficiency and value to your organisation.
  • Incorporate globally recognised digital marketing standards and practices into your business strategies.
For Learners

The Multi-Channel Marketing apprenticeship programme will:

  • Offer exposure to a wide array of marketing practices and channels.
  • Provide access to top-notch, relevant training tailored to the multi-channel marketing landscape.
  • Enable you to earn a range of qualifications specific to multi-channel marketing.
  • Allow you to learn and earn simultaneously, applying your knowledge directly in the workplace.
  • Offer the opportunity to become a certified Digital Marketing Professional, alongside the Level 3 Multi-Channel Marketer qualification.
  • Provide a unique blend of practical apprenticeship experience with advanced digital marketing knowledge.