A strategic, results‑focused workshop to help leaders and teams use LinkedIn for real business growth.
Did you know that LinkedIn is the number one social media platform for business‑to‑business marketing and one of the most effective ways to build your professional reputation, attract high‑quality leads, and drive real sales growth?
LinkedIn has evolved far beyond a job‑seeking platform. Today, senior leaders and sales teams achieve significantly higher ROI when LinkedIn is fully integrated into their sales and marketing strategy, with research showing an average uplift of around 120% in results when the platform is used strategically.
In this half‑day workshop, you’ll learn how to use LinkedIn with purpose and confidence, from optimising your profile and strengthening your brand to building valuable relationships and improving the quality of your leads and sales conversations.
What you will learn:
• Introduction to LinkedIn
Why LinkedIn matters, how it works, and where it fits within a modern marketing and sales approach.
• Profile Optimisation
A full walk‑through of the key profile features and how to make your personal and business presence stand out to prospects.
• Understanding the Algorithm & Content Strategy
What the algorithm prioritises, how to create posts that perform, and how to stay visible to your network.
• Building Your Community
Techniques for growing relevant connections and increasing your reach.
• Effective Search Techniques
How to use LinkedIn’s search tools to find prospects, partners, and opportunities more efficiently.
• Relationship Building Through Messaging
How to approach outreach the right way to build trust and convert conversations into strong business relationships
• High Quality Training
Our training is delivered in small, high‑quality groups, ensuring every delegate receives meaningful one‑to‑one time with the trainer.This interactive environment encourages deeper conversation, personalised guidance, and genuine engagement. Delegates leave with tangible, practical takeaways they can apply immediately to improve their LinkedIn presence and support real business growth.
Melanie Johnson
Will this course benefit you?
Discuss further with our expert trainers, get peace of mind and find out exactly what you/ your team will be learning.
