Hastings based Marshall-Tufflex has been awarded the ‘Marketing Initiative of the Year’ for its ‘Reassuringly Recycled – A Window into Cable Management’ campaign at the Electrical Industry Awards 2019.
The Electrical Industry Awards, organised by the Electrical Times and now in its 27th year, brings together the UK electrical sector to reward and celebrate the very best in products, people, businesses and projects.
The Marketing Initiative of the Year category award is presented for an outstanding marketing initiative or campaign that is both creative and successful in delivering its key objectives.
CEO Paul Hetherington said, “We are delighted to receive this award. We have worked hard to raise industry awareness and encourage adoption of recycled PVC-U within manufacturing. The objective of our ‘Reassuringly Recycled’ campaign, launched in 2018, was - and continues to be - a dedicated message promoting the use of recycled materials in manufacturing PVC-U cable management, encouraging the industry to consider sustainability when supplying and specifying cable management.
“If more companies within the cable management sector increased the proportion of recycled PVC-U within products to 50%, the impact on the environment and circular economy would be outstanding. Marshall-Tufflex alone is saving the equivalent weight of 300 double decker busses worth of PVC-U waste going to landfill each year. If more manufacturers adopted greater use of recycled materials, we could make an enormous difference to this figure.”
The Electrical Industry Awards is judged by an independent panel of experts representing the UK Electrical sector, including LIA, JIB, ECA, NICEIC and NAPIT.
Read more about Marshall-Tufflex recycling initiatives at www.marshall-tufflex.com/reassuringly-recycled.