How To Kickstart Your Digital Marketing Campaign
How To Kickstart Your Digital Marketing Campaign
Digital marketing is quickly becoming the preferred method for companies to get noticed by potential customers over traditional marketing in the modern business landscape. This is largely helped by the potential for a better Return On Investment (ROI) as traditional marketing methods can be costly and time-consuming.
But if you are thinking of embarking on a digital marketing campaign, where do you begin? Here are some essentials to help kickstart the direction of your campaign.
Create a business listing
Google is so important to your company’s success, and it’s essential that your digital marketing is catering to the search engine’s requirements. Google Business Profile is a local listing platform that allows internet users to see what your business is, where it is based, what your opening hours are and what your customer rating is.
It is commonly the first thing about your business people will see and it gives those searching for your business an overview of what they can expect.
High-quality search engine optimisation
As we have noted, Google plays a significant role in the success of a digital marketing campaign. That is why search engine optimisation (SEO) is critical to the success or failure of your digital marketing. As of July 2022, Google accounted for 84.14% of the search engine market share, so optimising your marketing actions towards Google’s trends and needs is essential.
Effective SEO ensures that your company ranks highly on Google’s search results page for your targeted keywords. The better you rank the higher the prospects are of generating leads and conversions. Google’s algorithm is constantly changing, so you must consider an SEO specialist to navigate this.
Stay active on social media
Social media is an amazing resource that should be part of your marketing arsenal. It allows you to reach millions of people around the world while also offering personalised adverts to those who match your demographics. Personalised advertising is key and something that Google itself calls “a powerful tool that improves advertising relevance for users and increases ROI for advertisers.”
Social media also allows followers and potential customers to interact with your brand, creating a positive emotional attachment which ultimately helps build trust. It enables your company to build a social presence to help your brand stay in the thoughts of potential customers.
Content is king
One of the most important aspects of digital marketing is creating high-quality content. This begins with your website and continues throughout all of your communications.
From generating the right written content to inform Google of what your business is and when it should direct people to your website, through to visually appealing content to increase engagement, these are all essential for digital marketing.
Blogging is one of the most effective ways content can improve your online presence, and encourage more inbound links, which is the most difficult aspect of digital marketing. The more quality inbound links your website has, the more authority it is given by Google which pushes you up the rankings.