How Sussex Software Is Helping Event Organisers Turn Operations into Growth
Eventflow is an award-winning exhibitor management and event operations platform that replaces traditional exhibitor manuals, spreadsheets and shared drives with a structured, data-driven system. Designed for trade shows, conferences and consumer events, it increases engagement, strengthens sales pipelines and gives event teams greater control over their operations. The platform streamlines workflows for world-class event organisations including Goodwood, LIV Golf, AIME and BIBA.For Trans-World Events, what began as an operational improvement has evolved into a strategic advantage.
Turning operations into measurable value
By bringing exhibitor workflows into one structured portal, Trans-World streamlined repetitive administrative tasks and gained clearer visibility across teams.
“For me, the dashboard is dynamite,” says Nicola Cahill, Head of Operations. “Using a system where you’ve got no clue as to what’s really going on is quite terrifying.”
Instead of sending manual mail merges and chasing responses individually, organisers now issue structured notifications through the platform at the point exhibitors are actively planning their stands. These operational messages regularly generate 400 to 500 badge registrations immediately after being sent.
The impact has been significant enough to influence internal communications strategy.
“Marketing actually said to me, ‘we’re not going to send out any more emails… because the responses we’re getting from Eventflow were higher than they could ever achieve.’”
Because the platform captures not just the main contact but additional team members within exhibiting companies, it has also helped expand the organiser’s working database.
“It’s enabling us to create a bigger database of relevant people, giving us access to people we wouldn’t necessarily know about.”
That richer data is now shared with sales, marketing and data teams to support rebooking campaigns, cross-referencing and targeted outreach.
Reducing risk and improving peace of mind
Prior to adopting a dedicated platform, much of the communication process relied on manual systems.
“I used to do a mail merge from my own personal inbox… and that used to be almost suicidal,” Cahill reflects.
Beyond saving time, the shift has reduced operational risk. Real-time reporting allows the team to identify which exhibitors have not logged in, not completed key tasks or may be at risk of arriving unprepared.
“I can literally run a report, send it to the sales team and say, ‘Right, you need to ring these people.’ It simplifies my life and helps me keep on track.”
The goal is simple: exhibitors arrive fully prepared and confident, rather than panicked or missing critical information.
“We very much want our exhibitors to come fully prepared to the show without any hiccups.”
Supporting credibility and experience
The visual presentation of the portal has also played a role. Branded dashboards aligned with the event identity help reinforce professionalism and consistency across communications.
“I think the whole visual aesthetic makes it feel more premium,” says Cahill. “It all contributes to credibility.”
Equally important has been the working relationship.
“Christian and the team have been fantastic… the support we receive is just fantastic. The reaction times are quick. It’s easy and seamless.”
Three years into the partnership, Cahill adds:
“I’ve actually got no reason to look for any other system because Eventflow is delivering everything I need it to.”
A Sussex tech business supporting global events
For Eventflow, the partnership demonstrates how operational systems — often seen as back-office tools — can directly influence engagement, data quality and long-term commercial performance.
For many Sussex Chamber members, the lesson is clear: investing in the right infrastructure does not just save time. It reduces risk, improves visibility and creates the confidence needed to scale.