DO YOU KNOW WHO YOUR IDEAL CLIENT IS? IF NOT, YOU REALLY SHOULD!

Daniel Ryan, ActionCOACH Horsham

“Identifying your Ideal Client” may sound like just more marketing babble, but with your potential clients facing more and more sales “noise” from all angles, if you are able to speak directly to their needs and aspirations, your messaging will cut straight through the noise and immediately catch their attention.

It’s well worth spending some time researching and brainstorming with your team to identify exactly what your Ideal Client looks like – their age, sex, occupation, income, interests, fears, aspirations, location, value of sale etc. Also take into consideration what kind of client you really enjoy working with, because there’s nothing worse than working with people that make you miserable!  There are many free online quizzes available that can help you identify your Ideal Client, just a Google search away.

Hit the target every time

Example A:  You have identified that your product or service is attractive to women aged 18-25 that shop spontaneously just after payday, and are very active on Instagram, so it is essential you include an easy online payment facility, with links to that from your social media channels, and focus your marketing efforts around this time period on Insta.  Example B:  Your Ideal Client is someone that researches products or services extensively before buying, so ensure your website provides a depth of information that positions you as an expert, and include positive reviews and recommendations on your website or social media channels.

When you know who your Ideal Client is, and where to find them, it becomes much easier to craft sales and marketing messaging that hits the bullseye, saving you both time and money in generating sales.

Daniel Ryan is committed to helping SME business owners grow their profits, build winning teams, and gain a better work/life balance – guaranteed!   Book your free coaching session with Daniel at http://horsham.actioncoach.co.uk