Audio sponsorships helping Sussex businesses build long-term trust

Sussex’s economy is underpinned by tourism, creative industries, retail, and professional services. With businesses competing for both local loyalty and visitor spend, sponsorship offers a way to embed brands into everyday listening. From traffic updates on the A27 and A23 to weather forecasts for coastal towns, sponsorship gives businesses the chance to connect with audiences in trusted and memorable contexts.

Bauer Media insights show:

Sponsorships are up to twice as effective as traditional advertising

48% of listeners take action after hearing a sponsorship

+23% uplift in brand consideration.

“Sussex businesses thrive on creativity and connection,” said Emily Spanton-Hay, Bauer Media. “Radio sponsorship helps them showcase their brand in authentic and impactful ways, strengthening both reputation and results.”

There are sponsorship opportunities available right now across Sussex, giving local businesses a unique way to connect with their audiences.

👉 Find out more: https://hitsradioadvertising.co.uk/sponsorship/