Build smarter email campaigns that grow your business
Email marketing remains one of the most powerful, measurable, and cost‑effective marketing tools available to any business — yet many organisations barely scratch the surface of what it can achieve. When used strategically, email marketing can transform the way you communicate, nurture leads, and generate repeat business.
In this practical introductory session, you’ll discover how to:
- Make the most of your existing customer database, enticing customers back with targeted offers and regular updates.
- Automate personalised email journeys so the right message reaches the right person at the right time.
- Build a brand‑new audience of warm leads who are interested in what you offer, even if they’re not ready to buy just yet.
- Track engagement with real‑time data, helping you understand what content resonates and who your hottest prospects are.
- Segment your audience so people receive content that’s relevant, timely, and more likely to convert.
- Create stronger sales opportunities through better understanding and use of customer behaviour and preferences.
By the end of the session, you’ll understand how email can become one of the most efficient and profitable parts of your marketing strategy.
Course Outline
In this short and accessible workshop, we will cover:
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An Introduction to Email Marketing
Why email remains such a powerful tool — plus how to stay compliant with key regulations. -
Getting Started with Mailchimp
A beginner‑friendly walkthrough to help you set up and send your first campaigns. -
The Importance of a Lead Magnet
How to attract new subscribers through compelling, value‑led content. -
The Power of Automation & Segmentation
Learn how to build simple automated journeys and tailor your messaging for different audiences. -
Developing a Newsletter
What to include, how often to send it, and how to keep engagement high. -
Understanding Your Data
How to read your reports, interpret behaviour, and use insights to improve your results. -
High Quality Training
Our training is delivered in small, high‑quality groups, ensuring every delegate receives meaningful one‑to‑one time with the trainer.This interactive environment encourages deeper conversation, personalised guidance, and genuine engagement. Delegates leave with tangible, practical takeaways they can apply immediately
Melanie Johnson
All courses include practical activities and supporting video resources, helping you confidently apply what you’ve learned straight away.
Will this course benefit you?
Discuss further with our expert trainers, get peace of mind and find out exactly what you/ your team will be learning.
