Today’s buyers are more informed, more cautious, and face more choices than ever. Traditional sales techniques often add pressure rather than clarity and motivation to buy — leaving buyers uncertain and slowing down decisions.
This one-day workshop is designed to shift the mindset from “selling to” buyers to “helping buyers buy.”
Overall Aim
To equip sales professionals with the mindset, skills, and tools to adopt a consultative selling approach that helps buyers make informed decisions more easily, leading to stronger relationships, increased trust, and improved results.
What Will You Learn?
- How to build rapport and trust
- Ask the right questions
- Listen actively
- Present solutions in a way that makes sense to the customer
- How to handle concerns constructively
- Guide customers towards confident decisions without pressure
Objectives
As a result of joining in this workshop participants will:
- Understand the Consultative Sales Mindset
- Understand the Modern Buyer’s Journey
- Know how to use questioning and listening skills effectively
- Be able to make recommendations in a buyer-centric way
- Be able to handle buyer concerns and build commitment
Who should attend?
This course is ideal for people that deal with:
- Sales
- Account Management
- Business Development
- Customer Success
- Team leaders with teams that sell
- Anyone that deals with prospective new customers
Each participant will also benefit from a 30-minute post workshop one on one review session held 3 months after the workshop.
Please note: A minimum of 4 delegates are required to run this course. If this is not met then this course may be rescheduled.
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Meet the Trainer!
