The Digital Shift in Media and PR as Reach Plc announces its Restructure.

The Digital Shift in Media and PR as Reach Plc announces its Restructure.

It seems like the ever-evolving workspace in PR has thrown another curveball. This time it's Reach Plc, the business behind the Mirror, Express, and Star, deciding to mix things up. Unfortunately, Reach's new moves mean about 550 less jobs, causing quite a reshuffling in the media deck. It's a clear sign of modern times where traditional publishing is stepping back while digital media strides forward. But as a PR professional who has been in the industry for 27 years, I know the importance of rolling with the punches.

More importantly, what does this mean for us PR professionals. First up, our pitches have to move with the groove. With media hawks focusing more on digital content, PR's got to start thinking digital-first now. The newsrooms are going to get speedier with some outdated processes taken out, meaning the industry needs to tighten up its game and lead times when sharing stories.

Reach's new plan zeroes in on personalisation, and with fewer journalists on board, those remaining are going to have their hands full. This means that now, more than ever, we need to nurture those key relationships, making their job simpler with relevant, well-structured pitches, not forgetting to add a pinch of data in pitches where it matters. With a customer-centric focus on the rise, having data-backed pitches could be the cherry on top!

Yes, the changes at Reach Plc and elsewhere highlight the tough terrain the media industry treks through, but it’s important to not let it dim the prospect of a promising digital dawn.

Let's calmly and confidently ride out the winds of change together. As the waves of digital progression roll in, understanding and adapting is key. With Parm PR, let's keep striving and thriving, navigating the path through this evolving landscape. Together, we can help your brand navigate to a promising future.