Scaling Your Brand Nationally With SEO
Scaling Your Brand Nationally With SEO
Expanding your brand nationally presents both immense opportunities and challenges when it comes to reaching new customers. While tapping into broader markets allows companies to rapidly increase their customer base, it means establishing your brand in places where you may not have local name recognition or customer trust.
Out of numerous incredible entries, Artemis Marketing was honoured to be recognised for our work expanding one of our loyal customers’ visibility online, becoming a finalist at the UK Search Awards 2023 for Best Local Campaign SEO. Our efforts resulted in a 1,831% return on investment for our client, 350% more enquiries than goals set and ranking between 1st and 3rd for over 32 key search terms.
With the right local SEO foundations laid first, brands can leverage search to expand their identity to new locations. Here are several core strategies we implemented to help our client connect with fresh audiences and scale their reach.
Showcase Your Products
One important yet often overlooked aspect of eCommerce involves utilising visual content not just to showcase your products, but to highlight the care, craftsmanship and attention to detail that sets your brand apart. Compelling photography and videography present a fantastic opportunity to connect customers to your products on an emotional level, establish your commitment to excellence in their minds, and convey why your offerings merit premium value.
Build Trust with Reviews
While stellar products and services are prerequisites for any brand’s reputation, there’s still a crucial hurdle penetrating untapped markets where potential customers inherently trust local providers over unknown outsiders. This lack of pre-existing reputation can discourage them from taking a risk on your company. By proactively showcasing positive customer reviews, you can quickly overcome scepticism and earn local trust.
Reviews directly showcase quality to searchers and site visitors, but they also provide SEO value. High online ratings and numerous positive citations signal to algorithms that your brand provides strong customer experiences. This improves discoverability among unsure customers actively seeking reputable local options.
Be Transparent
When expanding into unfamiliar territories, straightforward pricing helps nurture trust and alignment essential for growth. Brands should publish pricing tiers or product price ranges directly on their website, conveying respect for visitors’ time and intentions. This transparency, which is absent from any guessing games or bait-and-switch tactics that erode customer faith, reassures customers of fair costs from the initial research phase.
Further establish trust by walking new customers through what they can expect from your business while highlighting your dedication to service excellence. Use visual sales funnel maps on your site detailing each step, from initial quote or consultation requests through product or service delivery, with supporting content elaborating why you’re making certain recommendations.
Implementing an effective national SEO game plan provides an efficient, targeted way to grow your brand’s visibility and credibility across locations you’ve yet to tap into. Consistently appearing in the critical top search results builds brand awareness among local searchers, which in turn drives website traffic from motivated new customers.