Overview
In today’s competitive markets, winning new business requires more than persistence — it demands focus, confidence, and a consultative approach that creates value from the very first contact.
This one-day workshop is designed for B2B sales professionals who need to sharpen their ability to identify, engage, and convert new opportunities. Through understanding best practice, practical exercises and live application, participants will learn how to target the right prospects, qualify opportunities effectively, and craft impactful outreach messages that get attention. They’ll build confidence in running discovery conversations, handling early objections, and guiding opportunities forward with momentum.
Ideal for sales professionals with core skills who want to take their new business development skills to the next level.
Overall Aim
To equip B2B sales professionals with the confidence, skills, and structured approach needed to identify, engage, and win new business opportunities in a competitive markets.
Objectives
As a result of joining in this workshop, participants will:-
- Understand the new business mindset required
- Know how to target and qualify the right prospects
- Be able to engage prospects with impact
- Be able to run effective discovery conversations
- Identify and influence the full buying group, ensuring multiple stakeholders are engaged and aligned.
- Know how to Advance Opportunities and Gain Commitment
By the end of the day, participants will leave with a clear action plan applied to a real live prospect - ready to put their new skills into practice immediately.
Who should attend?
This course is ideal for:
- Sales Professionals
- Account Managers
- Business Development
- Team leaders with teams that sell
- Anyone that deals with prospective new customers
Each participant will also benefit from a 30-minute post workshop one on one review session held 3 months after the workshop.
Please note: A minimum of 4 delegates are required to run this course. If this is not met then this course may be rescheduled.
Meet the Trainer!
