Overview
Email marketing is one of the most powerful and cost-effective marketing tools available to your business. But for so many businesses it is overlooked and under-utilised. By harnessing the power of email marketing you will be able to:
- Utilise your existing customer database to entice them with new offers and keep them updated with your products and services.
- Automate your existing emails - you will be able to send out timely emails with a personal touch.
- Build a database of new customers who are interested in your products and services, but might not be ready to buy (yet!)
- Monitor their engagement and interaction: Both overall and individually. This will help you to understand how relevant your content is to your audience and who your hot leads are.
- Segment your audience so they only get the information you need.
- Create opportunities for sales - by understanding and utilising your customer data.
Course outline
In this short introductory course, we will cover:
- An introduction to email marketing and how to stay compliant.
- Getting started with Mailchimp
- The importance of a lead magnet for your website
- The power of automation and segmentation.
- Developing a newsletter
- Understanding the data
All courses will be supported with relevant activities and videos.
Please note: A minimum of 4 delegates are required to run this course. If this is not met then this course may be rescheduled.
Will this course benefit you?
Discuss further with our expert trainers, get peace of mind and find out exactly what you/ your team will be learning.
