CATEGORY: Sussex Showcase

How to Maintain Your Business Brand Reputation


How to Maintain Your Business Brand Reputation

Your business’ reputation and brand is constantly visible in today’s digital world, and a customer’s recognition of your brand is based on how you’ve performed in the past — not only with individuals, but also more broadly. How you respond to criticism through to security and communication with customers, everything your business does ties in with the reputation you’re developing. So let’s look at how to best maintain your business’ reputation. 



Be consistent

Your brand is visible across multiple channels, from your own website to socials and email. So you need to create a harmonious picture for new and existing customers, so they know what to expect from you. Make sure your whole team, regardless of the department they work in, is working to an aligned strategy and a single objective. This will prevent the risk of clashing communications and mixed messages which confuse and frustrate your audience. 



Protect against security breaches

Nothing impacts your reputation faster than bad press, and when your business is involved in a security breach, you run the risk of your customers avoiding your brand altogether in favour of a competitor. Protecting your business from data breaches and keeping your data secure is critical to protecting your reputation, as well as preventing the risk of costly data loss. Educate your employees on security measures, use secure hosting platforms and invest in penetration testing which will identify vulnerabilities in your online systems. 



Gather social proof

Building social proof is crucial to encourage trust among your audience. Customers are more likely to buy from your business if they can see that others have done so previously and had a positive experience. From organic word-of-mouth to positive reviews and working with influencers, you can build positive feedback and encourage likes, comments and shares that will present your brand in the best possible light. 



Monitor your digital footprint

Tracking your key metrics, from social media to traffic spikes and dips to your website, will allow you to spot any abrupt changes so you can make amends quickly before it starts to impact your business negatively. Time is of the essence when it comes to responding to potential threats. Using real-time alerts when your brand is mentioned online, whether it’s tools like Google Alerts, Semrush or social mentioning software, will help you respond swiftly and put out any potential fires before they become a hazard to your brand. 



Prioritise transparency

Generating your own good press ultimately comes down to delivering a good customer experience. You can’t expect your brand to generate a good reputation if you’re not being honest about how your business works, so make sure you’re personally engaging with your customers online, that you’re transparent about processes and third-parties your business works with and that you’re creating content about your business. This will build trust and give customers an insight into who they’re working with. 



Keeping these principles in mind will help ensure your brand is viewed positively by your customers and wider audiences. By encouraging customer loyalty and enhancing the customer experience you will naturally stimulate business growth.