Research released by Barclays Business Banking shows how the popularity of video gaming among Gen Z will impact their career choices, potentially leading to skills shortages in more traditional professions. 68 per cent would choose a career in gaming over becoming a lawyer, 58 per cent over being a doctor or nurse and 56 per cent would rather work in the gaming industry than be a professional athlete.




The bank says the appetite for jobs in video gaming is great news for an industry that continues to grow in the UK and produce some of the world’s most popular games. Grand Theft Auto V, produced in the UK, is the highest grossing media product of all time with over $6bn in global revenue , smashing the world’s biggest box office movie – Avengers: Age of Ultron, which made $1.4bn.


As part of a study into the UK’s gaming culture, Barclays surveyed 2,003 8 – 18-year-olds and found that over half (51 per cent) find video gaming is more fun than the real world, with three in five (61 per cent) suggesting that gaming is now their favourite hobby. Playing video games is equipping Gen Z with the skills required for future employment, with entrepreneurism flourishing among young gaming fans. Nearly half (45 per cent) of respondents said they either streamed their gameplay on platforms like Twitch or wanted to, as it gives them the ability to earn money from posting their content.


Furthermore, four in five regularly watch their friends or professional gamers play video games on platforms such as YouTube and Twitch, demonstrating the vast appetite for content among this generation. In fact, the research discovered more than half of young adults (55 per cent) prefer to play video games than watch TV, Netflix or Amazon Prime, and over two thirds (68 per cent) prefer it to reading.


To help support the continued growth of the sector, Barclays has become the first high street bank to offer tax credit loans to video game producers allowing them to receive advance funds against future tax credits from HMRC. This improves their cash flow, and it is helping to make the UK one of the most attractive countries in the world for video game producers to invest in.


Gavin Smith, Relationship Director for Tech and Media at Barclays Business Banking, said: “It’s encouraging to see more young people have the ambition to work in the video game sector, with the skills required to help the UK maintain its position as a gaming hub. Britain’s gaming ecosystem is thriving, already employing nearly 50,000 people across the development, creation and publishing of some of the world’s most exciting games.


“The government has introduced tax credits for producers to encourage them to create and publish their games in the UK, and our loan acts as an advance on these credits, helping with vital cash flow in the early stages of a games development.”

For more information on Barclays support for the creative industry, please visit    

To ensure we give you the best experience on our website we use Cookies. You can change your cookie settings at any time. However, if you continue without changing your settings we will presume you are happy to receive all cookies on the Sussex Chamber of Commerce website.