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Are you planning to recognise International Women’s Day next week?
And this question doesn’t go out just to women. We should all focus on women’s rights. It’s important that we do. There is a natural, subconscious bias that we are all guilty of.
In July 2020, a study measuring global perceptions linked to gender by New York University found that men are more likely to be seen as ''brilliant'' than women. The work concluded that these stereotyped views are an instance of implicit bias, revealing automatic associations that people cannot, or at least do not, report holding when asked directly.
Another study based over 30 years found that gender stereotyping from 1983 to 2014 actually got worse, not better. Would you have guessed THAT outcome?!
Mercer identified five cognitive biases that are impacting our ability to hire or promote talented women within our organisations:
Yes, there IS a natural, subconscious bias that we are all guilty of. It’s biological. And that’s why we need to be aware. We need to stay alert.
And THAT’S why I’m pleased that 2021’s IWD theme is #choosetochallenge.
Challenge your thinking.
This is my commitment, and for Small Made Mighty, to choose to challenge inequality, call out bias, question stereotypes, and help forge an inclusive world.