CategoriesBritish ChambersCharity SectorConstructionCyber SecurityEducationFinancial & LegalHealth Wellbeing & LeisureInternational TradeIT InsightsJob VacanciesManufacturingMarketingMember NewsPolicySales & Marketing InsightsSussex ShowcaseTransport & Logistics Sector
ArchiveNovember 2020October 2020September 2020August 2020July 2020June 2020May 2020April 2020March 2020February 2020January 2020December 2019November 2019October 2019September 2019August 2019July 2019June 2019May 2019April 2019March 2019February 2019January 2019December 2018November 2018October 2018September 2018August 2018May 2018
Beware of people posing as someone else online – it’s a growing threat to individuals and businesses.
The phenomenon has been known as ‘catfishing’ for the past few years. It’s when someone creates fake profiles on social media to trick people into thinking they’re somebody else.
The term originates from a 2010 documentary about a man in an online relationship with a woman who turned out to be a troubled housewife posing as someone else. Her actual husband compared her behaviour to the use of catfish placed in hauls of cod. The catfish are known to make the cod livelier so that the cod fetches a higher price at market. His wife was doing something similar by “keeping people on their toes” – by stirring-up strangers to be interested in her.
Catfishing’s growing threat proves it’s easy to copy people’s online photos and use their personal information.
According to the consumer group Which?, more than half of online dating users say they have come across a fake profile.
Significantly, the number of people defrauded in the UK by online dating scams reached a record high in 2016 with 3,889 reported victims of so-called ‘romance fraud’ handing over £39m.
While there is a new white paper being presented to the UK parliament that wants the law concerning catfishing and other cyber-crimes tightening up, there are already sufficient grounds for a company or individual to get the police involved.
As the Criminal Prosecution Service’s guidance on cyber-enabled crime indicates, such cyber deception can be prosecuted. The problem is, can the police find enough firm evidence for the CPS to accept the case?
Catfishing could enable criminals to pose as someone in your company to dupe potential customers into giving away commercially-sensitive information. Or, the fraudsters might attribute views and opinions to your colleague which are detrimental to the reputation and overall success of your business.
Gary Jowett, from Computer & Network Consultants in Brighton, said: “Creating fake identities and adding life experiences, jobs and friends may seem only a threat to private individuals but it also poses a big threat to companies if they allow employees to access social media at work or the business uses social media for promotional purposes. Social media is useful in many ways, but like all forms of communication it can be abused and it’s up to us to be on our guard at home and at work.
“If something seems too good to be true it probably is. One of the best ways to test out an approach from someone is to see if they will talk to you over the phone. If they aren’t prepared to do that, then they may be hiding behind another person’s identity.”