Future-ready chambers: how AI and connected technology are helping chambers engage members and reach new businesses
Most chambers are working harder than ever to retain and grow their membership, often without the data to know where to focus. Across the British Chambers of Commerce network, a consensus is forming: traditional CRMs are becoming outdated. The modern chamber needs a platform that connects CRM, website, marketing, events and AI in one place, delivering better data and richer interaction with the businesses it already works with, and the capability to identify and reach the ones it doesn't yet.
That means a platform that goes beyond managing what you already know, one that can:
- give you a real-time picture of member and customer engagement across the behaviours that actually matter,
- help you identify businesses drifting toward non-renewal before it's too late, and
- use AI to build a GDPR-compliant picture of organisations in your region you haven't yet worked with.
In this free lunchtime session, Ana Christie, Chief Executive of Sussex Chamber of Commerce, will talk about how bringing CRM, website, marketing and AI together in one place has transformed the way her team works, including how the platform has continued to evolve since go-live and what the latest AI developments are enabling her chamber to do. Corin Crane, Chief Executive of Coventry & Warwickshire Chamber of Commerce, will share the thinking behind their decision to move to ReadyMembership and what they were looking for in a platform built for the way modern chambers need to operate. We'll also draw on the experience of Staffordshire Chambers of Commerce, who have expereinced membership growth this year, and have lifted retention from 82% to 87% in 16 months after shifting their approach from managing renewals to understanding engagement across 20 member behaviours.
Bring your questions. Ana and Corin will share what they've learned, what changed in how they operate, and what finally made the decision easy.
Ana Christie
