Charity is about making every pound count!
This Saturday, 5th September, is the International Day of Charity; a day to recognise the incredible work charities do every single day to support people, communities and causes across the world.
But behind every successful fundraising campaign is something that doesn't always get talked about:
The importance of getting the communication right.
✔️ The right message.
✔️ The right audience.
✔️ The right format.
✔️ The right level of personalisation.
✔️ And, increasingly, the right balance between impact and cost.
For charities, a mailing isn't simply a piece of print.
It's an opportunity to engage a supporter, generate a donation, recruit a new donor, retain an existing one or bring someone back into the conversation.
That's why at Accelerated Mail, we work with charities across the UK to help make their direct communications work harder, from print and personalisation through to fulfilment, mailing, and postage optimisation.
Because when you're working with donated income, every unnecessary pound spent is a pound that could have gone towards the cause, and every extra pound generated can make a difference.
On the International Day of Charity, perhaps that's something worth thinking about.
How hard are your fundraising communications working for your cause?
#InternationalDayOfCharity #Charity #Fundraising #DirectMail #CharityMarketing #DirectMarketing #AcceleratedMail