Hosted by Peter Sutton, Founder & Managing Director of PMW Communications
Successful marketing begins with understanding what your business stands for, what makes you different and how to communicate that in a way that genuinely connects with customers.
In this interactive workshop, Peter will share the strategic principles, practical techniques and real-world lessons learned from decades of helping brands build visibility, engage audiences and drive growth.
Through expert insights, brand examples, group discussions and practical exercises, attendees will learn how to create stronger marketing messages and make more informed decisions about where to invest their budget.
Who should attend?
This workshop is designed for business leaders, business owners, directors and marketing professionals who want to improve the effectiveness of their marketing activity.
Whether responsible for the entire marketing strategy or simply looking to gain a better understanding of what works, attendees will leave with practical insights that can be applied immediately.
Suitable for businesses of all sizes and sectors.
What you'll learn
1. Define your business thread
Discover how to identify the core message that runs through your organisation and use it to create consistent communications across every channel.
2. Build stronger marketing messages
Learn how successful brands position themselves, differentiate from competitors and create messaging that resonates with relevant audiences.
3. Choose the right marketing channels
Gain an understanding of the wide range of marketing platforms available and how to prioritise the most likely to deliver results.
4. Remove the guesswork from media choice
Explore how data, audience insights and measurable performance indicators can help you make better marketing decisions.
Workshop agenda
Session one: The power of the thread
Every successful brand has a clear story that runs through everything it does.
In this session, Peter will explore the importance of identifying your business's thread: the mission, purpose and messaging that connects every touchpoint.
Using well-known brand examples, attendees will discover what happens when businesses stay true to their positioning, where others have lost their way and how brands can successfully compete in markets where others dominate.
Session two: Building a marketing strategy in 60 minutes
With more channels, platforms and opportunities than ever before, choosing where to focus can be overwhelming.
This practical session will break down today's marketing landscape, helping attendees understand the strengths and limitations of different channels and how data can guide smarter decision-making.
Interactive breakout groups will give delegates the opportunity to apply what they've learned by creating a marketing strategy for a sample product, putting theory into practice and encouraging discussion with fellow attendees.
Exclusive attendee benefit
All attendees will be offered a free website audit from PMW, providing insight into how their website is performing and identifying opportunities for improvement.
Businesses can also request a complimentary media audit, reviewing current marketing activity and spend to help determine whether budgets are being used as effectively as possible.