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Title - Digital & Social Media Marketing
If you stand for something, you can make anyone fall for you: why your social media needs to have a purpose in order to succeed.
James Dempster, Managing Director of Cobb Digital Presenter
Brand purpose has become one of the most important elements of any marketing strategy, with 88% of consumers looking for brands that have a positive impact on the world. Responsible brands are able to charge an average of 58% more for their products and are experiencing a higher rate of growth than their conventional competitors. So what does your brand stand for? In this talk, you will learn how to develop a meaningful brand purpose in line with your company values and the needs of your audience, and how to effectively activate this across your social media channels.
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