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Almost a third (30%) of Brits don't know how sprouts are grown, according to new research from Barclays Business Banking.
More than half (57%) of 18-24 year olds have no idea how they're grown, and nearly a third of the nation think they are grown underground, on a tree, in a bush, on a vine, or simply don't know.
The vegetable adds £220.5 million to the UK economy every year, with the average consumer spending just over £4 a year on sprouts.
One in ten (11%) of those surveyed are concerned that Brexit will affect the supply of sprouts, rising to 20% in London, despite the fact that the UK remains one of the world's top exporters of the winter vegetable.
Mark Suthern, National Head of Agriculture at Barclays, said: "We've been working with farmers across the country to deliver sprouts for Christmas dinners since 1744, and although they can be a Christmas nightmare for some people, they're a dream for the UK economy as they add nearly a quarter of a billion to the UK each year.
"Our network of specialist agriculture relationship managers, who are based all across the country, are primed to help farmers who are looking to diversify their business, or in need of advice given the recent flooding challenges and ongoing political uncertainty."
For more information on Barclays Business Banking, visit: https://www.barclays.co.uk/business-banking/